The Man Cave

We set out to make the Man Cave web site one of the most involved Flash microsites ever created. This site took the unique perspective of showcasing the Alltel brand through the eyes of their competition, which in this campaign was represented by four bumbling Sales Guys.

Over some very late nights, my partner and I mapped out every click and piece of content users would encounter. Then, armed with this crazy looking blueprint and over 37 pages of scripts, I flew down to Alltel Headquarters to sell this massive endeavor. (Keep scrolling to see if I was successful.) 

Spoiler alert, I was successful. The Man Cave was set in the Sales Guy's Fortress of Nerditude...otherwise known as their parent's basement. It featured over 37 videos, a music video, user generated content, a gamer rewards system and hidden content galore. It set records for the Alltel brand in terms of site visits and was named the FWA Site of The Day. Below are some examples of my favorite videos. 

The day before the shoot, my Creative Director looked at me and said, "We should do a music video." To which I shrugged and said, "Why not?" So we wrote the lyrics on the fly and didn't add the music until a few months later. 

The video spawned a MySpace (yeah, it was still cool back then) contest where we supplied users with random song track titles like, Rollin' In Da Man Van. Then, they produced their own track and we picked our favorite.  

Alltel Holiday Fun

The holidays are huge for retail and Alltel was no exception. As a child I absolutely loved the old Rudolph The Red-Nosed Reindeer holiday movie. (Who didn't? People without souls that's who.) So for two holidays in a row, we entered the world of stop-motion filmmaking.

Each year, we'd create a unique landing page that would house every one of Alltel's special holiday deals. In addition, the masthead would be filled with fun content like videos, games and user generated holiday cards. 

Bloopers are funny. Bloopers done by puppets? Comedy gold.  

The first year, we were given about 7-10 seconds of additional animation for online use. So when it came to coming up with unique web content, we were forced to get creative. Fortunately, we watched our fair share of E! True Hollywood Stories, and used their tricks as a way to create a series of fun web videos. 

This was one of the highest performing web banners I ever worked on. It was a Dance Dance Revolution style game promoting Alltel's new music phone. Apparently, users love making puppets twerk it.

My Circle On Trial

This was my first massive web initiative. We created an ongoing narrative centered around the latest TV spot from Alltel promoting their hero product My Circle. In the commercial, their spokesperson Chad was on trial after being sued by the other networks. We took the premise and ran with it online creating a host of characters, plot points and user generated content. 

Every story needs a good villain. Ours' was a guy by the name of Edward Maxwell Van Houten. He represented the People Against My Circle Foundation, otherwise known as PAMCF. 

We bought real blog ads and developed creative that made it seem like an actual lawsuit was being filed against Alltel. 

It all led to our main trial site. Here, users could watch recaps of the days testimony, read Claudia Lake's coverage on this century's trial of the century. 

For six weeks, content was updated and it culminated in users being able to vote Chad guilty or not guilty. 

Chad for President

Romney. Perry. Bachmann. Paul. Chad. There was one additional candidate that also ran for President during the last election. We used Chad's popular Facebook and YouTube pages to launch a social campaign where Chad became the advocate of people across the country in need of cheaper wireless bills. 

This one in a series of videos featuring Chad and his feisty campaign manager.