It's Your Time
This might be one of the toughest productions I've ever worked on. Honda Financial Services tasked us with promoting a special offer to recent college graduates. They needed extensive video content to feed the social media machine. Oh, and they also wanted it in multiple languages. After developing the main anthem video and twelve additional snack-able versions, I worked with in-language Spanish and Mandarin writers to create relevant adaptations of the campaign. Then in one VERY long day, we shot over 22 videos in three languages throughout downtown Los Angeles.
One example of our short form videos that was used across social media properties and as pre-roll.
Another example of our short-form video adaptations.
Additionally, we organized a live event where we invited recent college graduates for a live podcast taping with a special guest who focuses on career development for the millennial generation. This event was also a content generator as we were able to create several short form videos and memes.
