The Easy Choice
For Honda Financial Services, we were tasked with creating a campaign that would reach both recent college grads as well as Next Generation Millennials (25 -- 35 year-olds). The key here was coming up with a shared insight that would be relevant for both demographics. The answer? Choice fatigue. From there, we created a series of short-form videos, carousels, canvas ads and :05 IG story videos. In each execution, we made it clear, while every day we face an overwhelming amount of decisions, one choice is easy -- leasing or financing your next vehicle with HFS.
