Find Your Fit
Our work for the 2015 Honda Fit was aimed at Creative Class Millennials. Known as the slash generation, this target isn't about the typical nine-to-five, but rather, they're into finding their passion in life and pursuing it with everything they've got.
The work featured the ultimate representative of that spirit, Questlove. Through an inspiring TV spot and several extensions, we encourage everyone to go out there and find their fit.
Additionally, we created a series of video and static memes meant to inspiring people to go out there and find their Fit.
We also created a fun, immersive gaming experience where we challenged users to find QuestLove's Fit. Essentially, it was a fresh take on the classic "Where's Waldo" puzzle games.
We reached out to emerging street artists to create one-of-a-kind art pieces that were used as game boards.
The game proved to be a massive hit. We flew the winning entrant out to New York for New Years, where they got the trip of a lifetime and even had a chance to hang with Questlove.