Writer/Director
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Honda Broadcast

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Honda Broadcast

At Muse, we were responsible for creating National and Retail television spots for the African American segment. Below are a few of my favorites that I had a hand in crafting.

 
 
 

An Insightful World

Despite the rapid growth of the Hybrid market, our segment lags behind other demos. The main reason why is they felt Hybrids lack style and sophistication. So it was our task to hype Honda's latest Hybrid and showcase its impressive exterior style. 


Evolution

The Accord has a long history within the African American community. Our team wanted to honor that legacy in a fun, unique way by showing how the car and\ community has evolved together over the years. 


Little Negotiator

The African American segment does not view the dealership experience as a favorable one. Our number one goal with our retail spots was to highlight a friendly buying experience that almost anyone could participate in.