Untold stories
The greatest untold story is your own. Armed with that theme statement we set out across the country to give a platform to a community too often overlooked. The Wells Fargo Untold Story Collection created a living archive of stories from every day Americans. I personally traveled the country interviewing and editing hundreds of videos that offered a glimpse into what it's like to be African American in today's society.
Despite very little media dollars, these videos caught fire and today have accumulated millions of views. Additionally, we pushed for people to add their own stories with the hashtag #myuntold. To date, the archive has thousands of videos and has successfully shined a powerful light on the African American community.